What Plus Size Really Means in Indian Fashion (And Why It Needs to Change)
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What Plus Size Really Means in Indian Fashion (And Why It Needs to Change)
“Plus size” doesn’t mean “less than.” It’s time Indian fashion stopped acting like it does.
Try this: walk into any mall in India. How many stores offer your size? Now try asking for a size 5XL kurta. Most often, you’ll get a confused look — or worse, a “sorry, we don’t keep that.”
It’s 2024, and Indian fashion still treats plus size like a problem.
💭 What “Plus Size” *Should* Mean
“Plus size” is just a size range. It shouldn’t mean:
- ❌ Fewer style options
- ❌ Higher prices
- ❌ One or two pieces hidden in the back
- ❌ Being told to “adjust” or “alter”
It should mean:
- ✅ Clothes designed for curvy bodies
- ✅ A size chart that doesn’t stop at XL
- ✅ Visibility, not shame
At The Plus Size Co, that’s the future we’re creating — one outfit at a time.
🛍️ Explore Plus Size Styles from M to 10XL
🧵 Why Indian Brands Need to Do Better
We’ve seen brands launch “inclusive” ranges that stop at 2XL. We’ve seen overpriced, shapeless “plus” pieces that no one actually wants to wear.
We’ve heard things like:
“You should lose some weight, then you’ll find better clothes.”
— actual store staff to a customer
Bro. No. That’s not fashion. That’s fatphobia. And it’s time we called it out.
🚀 What We're Doing Differently
- ✔️ Sizes from M to 10XL — always
- ✔️ Fabrics that breathe, stretch, and move with you
- ✔️ Kurta sets, co-ords & nightwear that are stylish and affordable
- ✔️ Real plus size bodies in our visuals (not just models in padded suits)
👚 Shop Co-ords That Celebrate Every Curve
📢 It’s Not “Brave” to Dress Well. It’s Normal.
You don’t have to shrink to wear good clothes. You don’t need permission to wear color, crop tops, or co-ords. You’re not “brave” for showing your arms. You’re just… existing. And that should be normal.
Plus size is not a trend. It’s not niche. It’s normal. Indian fashion needs to accept that. And if they won’t — we will.
💖 Final Word: You’re Not the Problem
Your body is not wrong. The sizing system is.
And until the industry catches up, The Plus Size Co is here to make sure you never feel left out again.